More and more small businesses are realising the power of the internet and its spin off, social media.
As a result the need to give employees immediate and real time access to the conversations happening via social media is become more and more immediate.
Plus the ability to track and trace those conversations whilst transacting with customers and suppliers is critical as well.
That why the ability of the SAP Business One starter package and the bigger SAP Business One to integrate with social media tools such as HootSuite, Facebook without leaving the solution are critical. Simply by utilising the cockpit and the browser widget you can embed any of your faourite social media tools inside the SAP Business One application and then utilise the CRM capabilities inside SAP Busienss One to manage and monitor those social interactions.
You can even capture the details of those interactions by utilising the activity feature of SAP Business One as shown in this short demo video that shows how this functionality works (as well using embedded Business Analytics and Microsoft Sharepoint).